Permanent Hair Dye

Our permanent hair color products are available in a variety of shades, making it easy to find the perfect color for your hair type and personal style. Whether you want to touch up your roots, cover gray hair or make a dramatic change, our range of products will help you achieve stunning results. With fade-resistant color and easy-to-follow instructions, trust Clairol to help you look and feel your best. Explore our selection of permanent hair color products today and transform your hair with a beautiful, shiny color that lasts.

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Bold & Bright R6 Intense Cherry

Inspired by sweet ripe ruby-colored fruits.

Bold & Bright M5 Deepest Guava

Inspired by lush, juicy tropical fruits and juices.

Bold & Bright BR4 Fruits Of The Forest

Inspired by radiant, rich ripe berries.

Bold & Bright 71 Caramel Bronde

A striking caramel shade with a swirl of both blonde and brown.

Bold & Bright 67 Chocolate

With rich, smooth tones that are always sweet, never bitter.

Bold & Bright 53 Dulce de Leche

With creamy, sweet caramel tones.

Bold & Bright 50 Brown Sugar

Intense color and moisturizing shine.

Bold & Bright 40 Cafecito

Powerful coffee tones that will boost your energy.

Bold & Bright 28 Wild Blackberry

As juicy as radiant berries.

Bold & Bright 110 Piña Colada

A light and refreshing blonde.